Alex Cooper denies feud with Alix Earle is 'PR stunt' as social media spat escalates
Alex Cooper is defending her public feud with fellow influencer Alix Earle, saying it's not a fake publicity stunt. The social media stars are now taking their dispute to public platforms, with a third creator, Brianna Chickenfry, also involved.
Alex Cooper, host of the popular "Call Her Daddy" podcast, is pushing back against claims that her ongoing feud with influencer Alix Earle is just a publicity stunt. The dispute has now spilled into public view, with three of social media's biggest stars taking sides.
The conflict appears to stem from business dealings gone wrong. In February 2025, Cooper's media company ended its partnership with Earle's podcast project. A month later, when Earle paused her podcast, Cooper clarified on social media that "Alix not being able to podcast has nothing to do with Unwell."
The feud escalated when Earle shared content describing Cooper as someone who "preys on people who have just gone through a horrific accident" to get exclusive interviews. Cooper responded directly on TikTok, telling Earle to "just say it yourself" instead of making indirect posts.
Brianna Chickenfry, another major influencer, has also become involved in the dispute, though details about her role remain unclear. Critics have questioned whether the entire conflict is manufactured for attention, leading Cooper to explicitly deny the "PR stunt" allegations.
This shows how influencer drama can blur the lines between real conflict and marketing tactics. With millions of followers watching, these feuds can shape what content creators prioritize and how authentic their online personas really are.
Watch for more social media posts from all three creators as the feud continues to play out publicly.
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