Apple Plans iPhone Ultra and MacBook Ultra as New Premium Tier
Apple is planning to release two new "Ultra" products within the next year: a foldable iPhone called the iPhone Ultra and an M6-powered MacBook Ultra, according to new reports. The iPhone Ultra would be Apple's first foldable phone and sit above current iPhone models as the most expensive option.
Apple is reportedly expanding its "Ultra" brand beyond the Apple Watch to create a new premium tier of products. Sources familiar with the company's plans say two Ultra products are coming within the next year.
The iPhone Ultra will be Apple's first foldable smartphone, becoming the highest-end option in the iPhone lineup. This marks a shift from earlier rumors that called it the "iPhone Fold." The device would compete with Samsung's Galaxy Fold series and other foldable phones already on the market.
The second product is a MacBook Ultra powered by Apple's upcoming M6 chip. This would create a new top-tier MacBook above the current MacBook Pro models.
Currently, Apple only uses the Ultra name for the Apple Watch Ultra, which targets outdoor enthusiasts and professionals who need extra durability. The expansion suggests Apple wants to create a consistent premium brand across multiple product categories.
The move would give Apple more room to introduce cutting-edge features at higher price points while keeping standard models more affordable for mainstream buyers.
Apple's Ultra branding could signal a new premium tier across all its devices, meaning higher-end options with cutting-edge features like folding screens. This would likely mean more expensive Apple products, but also potentially more innovative technology reaching consumers faster.
Watch for official announcements from Apple about the iPhone Ultra and MacBook Ultra timing, likely at upcoming Apple events.
Was this article helpful?
0 people found this helpful