Barack and Michelle Obama's Higher Ground Leaving Netflix After 8 Years
Barack and Michelle Obama's production company Higher Ground will leave Netflix when their current deal expires later this year. The former president announced the change during a History Channel event, ending an 8-year partnership.
Barack and Michelle Obama's production company Higher Ground will become independent when their Netflix deal ends later this year, marking the end of an 8-year partnership.
Former President Obama revealed the change during a History Channel HistoryTalks event. Higher Ground has produced acclaimed Netflix content including documentaries and series that have won awards and reached global audiences.
The move comes as Higher Ground has already started branching out. The company recently made its first deal outside Netflix, setting up a comedy called 'Merry Ex-Mas' with 20th Century Studios.
Netflix has proudly featured Higher Ground's content on its platform, calling the productions "acclaimed, award-winning movies and series." The partnership began when the Obamas first announced their Netflix slate in 2019.
As an independent company, Higher Ground will be free to work with any streaming service, movie studio, or distributor. This gives the Obamas more flexibility in choosing partners and potentially reaching wider audiences across different platforms.
The Obamas have created popular Netflix shows and documentaries that millions watch. Going independent means they can work with any streaming service or movie studio, potentially reaching even more viewers with their content.
Higher Ground will officially become independent when their Netflix contract expires later in 2024.
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