BLACKPINK's Jennie Becomes Ray-Ban Global Ambassador
K-pop star Jennie from BLACKPINK became Ray-Ban's new global brand ambassador on April 9. She will promote both regular Ray-Ban sunglasses and the company's Meta smart glasses that have built-in technology.
BLACKPINK member Jennie officially joined Ray-Ban as a global brand ambassador on April 9, the iconic eyewear company announced. The partnership includes both traditional Ray-Ban sunglasses and the brand's Meta smart glasses line.
Jennie will appear in a global advertising campaign that highlights her personal style while showcasing Ray-Ban's latest tech-enhanced eyewear. The campaign specifically features the Ray-Ban Meta Blayzer Optics Generation 2, which combines classic sunglasses design with smart technology features.
"I love pieces that stay with you every day and become part of your mood, and this collaboration fits perfectly into that," Jennie said about the partnership. The deal makes her one of the most high-profile celebrities to promote smart glasses technology.
Ray-Ban, owned by eyewear giant EssilorLuxottica, has been pushing into wearable technology through its partnership with Meta. The smart glasses allow users to take photos, record videos, and make phone calls without using their hands.
This partnership shows how tech companies are using major celebrities to sell smart glasses to regular consumers. Ray-Ban's Meta glasses let people take photos and make calls hands-free, representing the future of wearable technology.
Watch for Jennie's Ray-Ban campaign to launch globally and new Meta smart glasses features.
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