Carl's Jr. Backs Alix Earle Amid Alex Cooper Feud Over Super Bowl Ad
Carl's Jr. is publicly supporting influencer Alix Earle during her ongoing feud with podcast host Alex Cooper. The fast-food chain featured Earle in a Super Bowl commercial that reportedly sparked the conflict between the two social media stars.
Carl's Jr. is standing firmly behind influencer Alix Earle as she battles in a public feud with Alex Cooper, host of the popular "Call Her Daddy" podcast.
A Carl's Jr. spokesperson told TMZ that while there's "plenty of beef" in the situation, they support their Super Bowl star. The company featured Earle in a Super Bowl commercial in 2025.
According to Dave Portnoy, founder of Barstool Sports, the feud may have started when Earle landed the Carl's Jr. Super Bowl ad - a job that Cooper also wanted. Portnoy suggested the conflict is more about business than personal issues.
The drama has pulled in other influencers, with Alex Cooper posting direct messages with Brianna "Chickenfry" LaPaglia, who has been defending Earle. Bethenny Frankel also weighed in, saying the friendship between Cooper and Earle appeared to be "all business."
Portnoy claimed there was tension because Earle had become "too big" when she was signed to Cooper's network Unwell, and there were issues over them sharing the same PR person.
This feud shows how business deals and brand partnerships can create drama between influencers who have millions of followers. It highlights the competitive nature of the influencer economy where advertising contracts worth big money are at stake.
Watch for more social media posts from both sides and whether other brands will pick sides in the influencer feud.
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