Charlize Theron Scales Times Square Building Wall to Promote 'Apex' Movie

Charlize Theron turned Times Square into her personal climbing wall today, scaling the side of a New York City building to promote her upcoming movie 'Apex.'

The Oscar-winning actress was secured with safety equipment as she climbed a billboard mounted on the building's exterior. Crowds gathered on the streets below to watch the unusual publicity stunt.

Theron learned rock climbing skills specifically for her role in 'Apex,' a survival thriller. She put those newly acquired abilities to work for this real-life promotional event, climbing well above ground level as onlookers filmed and photographed the spectacle.

The stunt demonstrates how movie marketing has evolved, with stars performing increasingly dramatic publicity events to cut through the noise in a saturated entertainment landscape.