Microsoft Scraps 'Microsoft Gaming' Name, Returns to Xbox Branding
Microsoft is dropping the "Microsoft Gaming" division name and going back to calling it Xbox internally. New Xbox CEO Asha Sharma announced the change during a company meeting this week.
Microsoft is bringing back the Xbox name for its gaming division, scrapping the "Microsoft Gaming" branding it used in recent years. Xbox CEO Asha Sharma made the announcement during an internal town hall meeting with employees this week.
The move is part of what Sharma calls a "return to Xbox" strategy under her leadership. The company had been using "Microsoft Gaming" as the official division name, but employees and the public often found it confusing.
Sharma has been busy reshaping Xbox's direction since taking over as CEO. Earlier this week, she announced changes to Xbox Game Pass pricing and hinted at a partnership with Discord, the popular chat app used by gamers.
Some reports suggest Microsoft is also working on bringing back older Xbox games, though details remain unclear. Reddit users spotted some delisted games briefly reappearing on Microsoft's store before disappearing again.
The branding change reflects Microsoft's effort to simplify its gaming message after years of mixed signals about whether it was focusing on Xbox hardware, cloud gaming, or software services.
This signals Microsoft wants to strengthen the Xbox brand after years of confusion about its gaming strategy. If you own an Xbox or use Game Pass, this could mean clearer messaging and a stronger focus on gaming.
Watch for official announcements about the Discord partnership and any plans to revive older Xbox games.
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