Nike cuts 1,400 jobs as sales slump continues
Nike announced Thursday it's laying off about 1,400 employees, mostly tech workers in its operations division. This is the second round of cuts this year after the company laid off 775 people in January.
Nike announced Thursday it's laying off about 1,400 employees across its Global Operations team as the sportswear giant tries to streamline workflows during a prolonged sales slump.
The cuts primarily affect Nike's technology division in North America, Asia and Europe. This marks the company's second major round of layoffs this year, following 775 job cuts in January.
Nike has been fighting through a years-long sales decline, with particularly weak performance in China, one of its key markets. The company is trying to become more efficient as it deals with changing consumer habits and increased competition from other sportswear brands.
The layoffs are part of Nike's broader effort to reorganize its operations and focus resources on areas that directly drive sales growth. Tech workers handle everything from Nike's mobile apps to its online shopping platform and supply chain systems.
Combined with January's cuts, Nike has now eliminated more than 2,100 jobs in 2026 as it works to stabilize its business.
Nike's struggles show how even major brands are feeling pressure from changing shopping habits and economic uncertainty. The cuts could affect how quickly Nike develops new products and updates its apps and website.
Watch for Nike's next quarterly earnings report to see if the cost-cutting measures help improve profits.
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