OpenAI Partner StackAdapt Now Selling ChatGPT Ad Placements Starting at $15
StackAdapt is now selling ads that appear in ChatGPT conversations based on what users ask the AI chatbot. The ads start at $15 per thousand views and target people actively researching products through a limited pilot program with OpenAI.
StackAdapt, an advertising technology company partnering with OpenAI, has begun selling ad placements that appear directly in ChatGPT conversations. The ads are priced starting at $15 per thousand impressions through a limited pilot program.
The key selling point is "prompt relevance" - ads appear based on what users type into ChatGPT. This targets people who are actively researching and comparing products, making them more likely to buy.
A leaked presentation deck revealed StackAdapt's strategy for placing these ChatGPT ads. The company positions this as reaching users at the moment they're seeking information, rather than interrupting them with unrelated content.
OpenAI has been exploring ways to make money beyond subscriptions as competition in AI chatbots heats up. Adding advertising could provide a major new revenue stream while keeping the basic service accessible to users.
This means your ChatGPT conversations could soon include targeted ads based on your questions. If you ask about vacation planning or shopping advice, companies might pay to show you their products right in the chat.
Watch for ads to start appearing in your ChatGPT conversations as the pilot program expands.
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