Rihanna Models Floral Lingerie for Savage X Fenty Summer Collection
Rihanna shared photos on Instagram modeling a floral lace bra and underwear set from her Savage X Fenty lingerie brand. She posed on a sofa wearing the pink, purple, and orange flower-patterned set with the caption 'savage summer loading.'
Rihanna promoted her Savage X Fenty lingerie brand by modeling a new floral collection on Instagram. The singer posed in an unlined lace bra with pink, purple, and orange flower patterns and matching underwear.
The photos showed Rihanna in various poses on a sofa, with one image highlighting the bra's design details including a small lilac bow and center cutout. She captioned the Instagram post 'savage summer loading' to tease the brand's upcoming summer collection.
Savage X Fenty launched in 2018 and has grown into a billion-dollar lingerie company. The brand is known for its inclusive sizing and diverse marketing campaigns. Rihanna regularly uses her personal Instagram account, which has over 150 million followers, to showcase new products.
The mosaic-inspired floral set appears to be part of the brand's spring and summer 2026 lineup, though official release dates haven't been announced.
Rihanna's posts show how celebrity entrepreneurs use personal social media to drive sales for their brands. Her Savage X Fenty company has become a major player in the lingerie market by featuring diverse models and body types.
Watch for the official launch of Savage X Fenty's summer collection and pricing details.
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