Samsung Frame Pro TV Drops to $1,999 for 2026 as Company Pushes Art Display Features
Samsung cut the price of its 2026 Frame Pro TV to $1,999 for the 65-inch model, down from $2,199 last year. The company also launched new OLED TV models as part of its push into art-focused televisions.
Samsung announced lower prices for its 2026 Frame Pro TV lineup, with the 65-inch model starting at $1,999.99 compared to $2,199 at last year's launch. The 85-inch version costs $3,999.99, with more sizes coming later.
The Frame Pro uses Neo QLED 4K technology for brighter colors, sharper contrast and deeper blacks. When turned off, it displays artwork and looks like a framed picture on the wall. Samsung markets these as "Art TVs" for people who want their television to blend into home decor.
Samsung also expanded its 2026 OLED TV lineup with three new series: S95H, S90H and others. The company is betting that consumers want TVs that serve as both entertainment devices and decorative elements.
The Frame Pro is available now, while details on the new OLED models and additional Frame sizes are expected later this year.
If you want a TV that doubles as wall art when not watching shows, Samsung just made its best option cheaper. The Frame Pro looks like a picture frame and can display artwork, appealing to people who don't want a big black screen dominating their living room.
Samsung will release additional Frame Pro sizes and provide more details on its 2026 OLED TV series pricing and availability.
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