TMZ Promotes Men's Gym Gear Deals Ahead of Summer Season
TMZ published a sponsored content article promoting men's gym gear deals on Amazon, calling it "shred season" as summer approaches. The entertainment news site included affiliate links that earn them commission from sales.
TMZ launched a marketing campaign promoting men's gym essentials ahead of summer, positioning the content as "shred season" advice for getting in shape. The article includes affiliate links to Amazon products that generate revenue for TMZ when readers make purchases.
The promoted items include protein shaker bottles, workout clothes, and gym accessories from brands like Velomix and Gymshark. Men's Health and other fitness publications regularly feature similar gym bag essentials lists.
This represents a growing trend of news and entertainment sites using affiliate marketing to diversify revenue beyond traditional advertising. The Federal Trade Commission requires clear disclosure when sites earn money from product recommendations.
TMZ clearly states at the top of their article that they may collect compensation from the links, following standard disclosure practices for sponsored content.
This shows how traditional entertainment news outlets are expanding into lifestyle commerce to make money. Readers should know when articles contain affiliate links that benefit the publisher financially.
More entertainment sites will likely launch similar affiliate marketing campaigns as summer fitness season peaks.
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