Zara Larsson Shows Off $105 Stringy Bikini from Her New Brand Main Rose
Swedish pop star Zara Larsson wore a $105 stringy bikini from her new swimwear brand Main Rose in her latest music video "She Did It Again." The bikini is part of the newly launched swim collection from her intimate wear company.
Zara Larsson is using her music to sell swimwear. The Swedish singer wore a $105 stringy bikini from her brand Main Rose in her new music video "She Did It Again."
The bikini top was paired with low-slung, shredded trousers for the video shoot. Larsson called the look "mob wife vibes with a beachy twist" when promoting it on social media.
Main Rose is Larsson's intimate wear brand that just launched a swim collection. The stringy bikini set is one of the featured pieces from the new line.
Larsson joins other musicians who use their music videos as fashion runways for their own brands. This strategy lets artists promote their business ventures while creating content for their music career.
More celebrities are launching their own fashion brands, giving fans direct access to their style. When stars wear their own products in music videos, it shows how entertainment and business are mixing in new ways.
Watch for more Main Rose swimwear promotions as summer approaches and Larsson continues promoting her new music.
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