Last updated: February 14, 2026 at 10:05 AM
Ring Cancels Flock Deal After Super Bowl Ad Backlash
📰 What Happened
Amazon's Ring ended its partnership with Flock Safety after a Super Bowl ad caused public outrage. The ad showed how Ring cameras could use AI to find lost dogs across neighborhoods. Critics said the same technology could track people without their consent.
💡 Why It Matters
This affects millions of Ring camera owners and their neighbors. The technology can collect face scans of anyone who walks past a Ring camera. Senator Ed Markey warned that this creates serious privacy risks for all Americans.
🔮 What Happens Next
Senator Markey is calling for Amazon to pause all face scanning features on Ring cameras. Privacy groups will likely push for new laws to control how doorbell cameras collect and share data about people.
📚 Sources
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