Last updated: February 14, 2026 at 10:04 AM
Ring Cancels Flock Deal After Super Bowl Ad Backlash
📰 What Happened
Amazon's Ring ended a partnership with Flock Safety after a Super Bowl ad caused public outrage. The ad showed how Ring cameras could track missing dogs using AI. People worried the same technology could be used to watch and identify people without their permission.
💡 Why It Matters
Ring cameras can collect face scans and other data from anyone who walks by them. People cannot easily delete their information from these cameras. Senator Ed Markey says this raises serious privacy concerns for millions of Americans.
🔮 What Happens Next
Senator Markey is asking Amazon to pause face scanning features and improve privacy protections. The company will need to address public concerns about how Ring cameras collect and store personal data.
📚 Sources
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